Join Us
Join Us
Category: Property Tips & Tricks
Simon Zutshi

Market prediction, update and strategy moving forward

Simon Zutshi We first interviewed Simon Zutshi, Author of Property Magic, Founder of the property investors network and successful investor of over 25 years, in our December 2020 issue of […]
Property project planning

10 Ways to Add Value to your property projects: Part 2

NEIL CHAUDHURIWe’re delighted to welcome back Neil Chaudhuri, co-founder of specialist luxury student accommodation company Vogue Abode Properties, for part two of this feature. This month Neil details another five […]

10 Ways to Add Value to your property projects: Part 1

NEIL CHAUDHURI This month we’re delighted to welcome back Neil Chaudhuri, co-founder of specialist luxury student accommodation company Vogue Abode Properties. In this two-part feature, Neil shares with us his […]

Private Finance

How do private lenders think?

Property is a great asset class. The problem is, it can be very capital intensive. Yes, you’ll borrow the vast majority of the capital you’ll need to finance the purchase (if done correctly), but what about the associated costs: cost of borrowing, legal fees, and more importantly, refurbishment costs?

On the forums and Facebook groups you’ll hear terms like “fixed return”, “investor funds”, or – my biggest pet peeve – “OPM (other people’s money)”.

If you’ve found an individual or company that is willing to lend you the capital to execute your project, well done. This is a feat in itself and should be commended. I’m going to assume you’ve found a private lender, or as you might call them, an “investor”. The problem with most property investors is that they think us private lenders offer money to anyone for any project on a “fixed return”, but it is seldom that simple – especially if you are new to the receipt of private finance.

Being a private lender myself, I’m hoping to help you understand how we think and behave.

Small businesses and property investors borrowed £113,498 from our company in 2019. We also invested £201,362 into joint ventures (JVs) in this same period. Now, I can’t speak for all private lenders, as we can differ quite a lot, but most of what I discuss will be typical across the board. I also have to stress that what I look for in a debt investment is very different to what I look for in an equity investment, so let’s just talk lending for now.


First and foremost, do I like this person? If I don’t like them, I won’t lend to them, especially if they’re not credible. Do they have a business card? Does their website work? What previous projects have they managed? A common misconception here is that I will automatically lend if you have been on a training course for 2 days. Incorrect. We don’t just lend money “on a fixed return basis” because you understand what ‘ROI’ (return on investment) means… 

I think I speak for the majority of my colleagues when I say we look for credibility. Don’t get me wrong – I’m not saying you always need bags of experience for us to lend, but how much we are willing to lend (risk) will absolutely be influenced by your demonstrable experience. But it isn’t necessarily a barrier. I look for a critical thinker, someone who understands the project and, more importantly, who can deliver. Whilst I know some colleagues who are adamant on a credit check, I’m not.


Counter intuitively, I’m thinking about my borrower’s profit more than my own. Is there enough margin in their project? Can it sustain losses? To what extent can it be stress-tested? If you aren’t successful, then I won’t be. We don’t do heavy due diligence, but we will check the deal.


This is where lenders differ enormously. In our business, we charge an interest rate of 12.5% per annum, payable monthly. One of my colleagues charges 8% per annum, payable quarterly, and I know another who charges 3% per annum, payable in full on redemption. How long the project will take is important, as this will determine how much I earn from your loan. How long is a piece of string? If you become very good at what you do, in some cases you can dictate to lenders what the rate and term will be, or cherry pick those who are prepared to lend at your desired rate.


Finally, we have to think about risk. Once that money leaves our account, we may never get it back. Managing risk is the biggest part of what lenders do. Depending on the amount we lend, I tend to get the following securities:

Fixed and floating charge over the company

This is the same as a mortgage charge on the limited company. If this company is an SPV (special purpose vehicle, due for wind up on completion) then a charge is crucial.

First/second charge on the property

If we are lending large sums of money, we will look to take a charge on the property itself. If the capital we deployed isn’t used to purchase the property, we will take a second charge.


If you don’t have equity in the project on which we can take a charge, we may ask if you have equity in another property that you can offer as security. 

Personal guarantee (PG)

Whilst I don’t typically look for PGs, some private lenders will. This means they can chase you personally in the event of default. 

Hopefully, this nutshell article has shed some light on how a private lender operates. Each case will be different. In terms of JVs, this is a completely different area. There is a huge set of FCA rules governing how you find and present yourself to private investors.

Working with private investors

So we’ve talked about private lenders. What about private investors? To many, this is the Holy Grail. By leveraging the resources of others, you can realise greater profits. There are some caveats, though.

JVs, or joint ventures, generally refer to businesses. However, you property investors kind of hijacked this term and applied it to property. I suppose it makes sense given that most JVs use SPVs (special purpose vehicles), which are sort of businesses! But let’s delve into the mechanics of a joint venture partnership, along with some of the ‘dos and don’ts’ that accompany it.

Much of what private investors look for is very similar to what private lenders look for but, in the case of investors, they will be much more stringent on their rules and generally go further than just doing some light due diligence. That’s because, as an investor (in equity, not debt), they become much less what we in the industry call ‘senior’ – they move to a more ‘junior’ capital position. This means that if the project fails, they will be the last people to get their money back, if they get anything back at all. 

Another important aspect of finding JV partners is a little-known directive called PS13/3. This is a set of regulations set out by the Financial Conduct Authority (FCA) that govern who, how and when you can ask people for investment capital. Fall foul of this and you’ll find yourself on the wrong side of them. Essentially, the FCA used to state that you may only advertise investment opportunities to “sophisticated investors” who can either prove that they earn at least £100,000 per year, or have net assets, excluding property and pensions, of more than £250,000.

However, these rules have been relaxed to help small businesses looking for investment. Investors can now ‘self-certify’ their status which moves the liability away from you, as long as the investors meet at least one of the criteria set out below:

  • They have made at least one investment in an unlisted security in the previous two years
  • They have been a member of a business angels network for at least six months
  • They have worked in a professional capacity in the provision of finance to SMEs in the last two years, or in the provision of private equity
  • They are, or have been within the last two years, a director of a company with a turnover of at least £1m.

This self-certification must be in writing. Once an investor has done this, the protections for them with regard to the promotion of securities by someone authorised under the Financial Services Act are removed. The relevant “risk warnings” must still be included in Promotions (your proposals).

So these guys that ask for investors on LinkedIn or Facebook have no control over the audience that sees their “Promotion” which means that the vast majority of people who read their post are non-sophisticated investors. This means that the person who posted is now in breach of Article 23 of the Promotion of Collective Investment Schemes Order, in Article 50 of the Financial Promotions Order. Unless you can guarantee your audience is made up of sophisticated investors, then you are going against the FCA’s rules.


Now we’ve covered the rules, what about the investor themselves? Well, as I previously mentioned, investors look for many of the same things that lenders do, except that they will go the extra mile.

Generally, investors will want to see experience. I know I do. Have you ever bought an investment property before? If so, what were the particulars of the project? How many of these projects have you carried out? And how many were successful? What can you demonstrate to me that will give me confidence that my money won’t just disappear into a black hole of inexperience? Do you have a project CV you can show me? If not, unless you can charm the proverbial pants off me, you’ll need to partner up with someone who has all this experience, or I won’t touch it with a bargepole, proverbial or otherwise. 

Investing is much more dangerous than lending, as it generally comes without many of the risk management provisions. Lenders get a fixed return, whereas the return for investors is linked to the profit (success) of a project and is therefore speculative. So in effect, unless we take equity for free and then loan the money to the business (utilising all the collateralisation tools) then we have pretty much no protection – we are relying entirely on your ability to make the project work. On the positive side, it does mean we can get involved and help steer the project, but in most cases investors are busy professionals that won’t want to do this, otherwise they would just do it themselves.

To conclude, my advice would be to put together a project CV showcasing everything you’ve done to date (include mistakes and failures). If you are new to property, partner up with someone that has experience and craft yourself a credible and professional team to impress your investor.

If you had £1,000,000 to invest, would you put it into an individual/a team who had completed and closed on 20 successful property deals, or someone who has never bought a property before..?

Good books for property investment


A regular question asked in the property groups on social media is: What books do people recommend? 

Books can teach you new things, change your perception and can even have a dramatic impact on your life. 

We have compiled a list of books on property, personal development and business that have been recommended by other people in property that should keep you going for a while. Tick them off when you’ve read them!

I’d like to keep the blue theme of the magazine in the title banner and in general

  1. Property Magic – Simon Zutshi
  2. SSAS Pensions – Mark Stokes
  3. Commercial to Residential Conversions – Mark Stokes
  4. Hustle Your Way To Property Success – Paul Ribbons
  5. Get Into Property – David Siegler
  6. No Money Down Property Investing – Kevin Mcdonnell
  7. Never Split The Difference – Chris Voss
  8. The Complete Guide To Property Investing – Rob Dix
  9. How To Be A Landlord – Rob Dix
  10. Property Sourcing Compliance – Tina Walsh
  11. Your Property Jumpstart – Paul McFadden
  12. Bricks, Mortar And Other People’s Money – Liam Ryan & Paul Taylor
  13. Start Now. Get Perfect Later – Rob Moore
  14. Property Investing Secrets – Rob Moore & Mark Homer
  15. Multiple Streams Of Property Income – Rob Moore
  16. Money – Rob Moore
  17. Life Leverage – Rob Moore
  18. Low Cost High Life – Mark Homer
  19. SSAS Pensions – Mark Stokes
  20. Eat That Frog! – Brian Tracy
  21. The Values Factor – Dr John Demartini 
  22. The Book You Wish Your Parents Had Read – Philippa Perry
  23. The Science Of Getting Rich – Wallace D Wattles
  24. Millionaire Success Habits – Dean Graziosi
  25. Think And Grow Rich – Napolean Hill
  26. The Compound Effect – Darren Hardy
  27. The Richest Man In Babylon  – George S Clason
  28. The Midas Method – Stuart Goldsmith
  29. Rich Dad Poor Dad – Robert Kiyosaki
  30. Retire Young Retire Rich – Robert Kiyosaki
  31. Rich Dad’s Cashflow Quadrant – Robert Kiyosaki
  32. The 12 Week Year – Brian P Moran
  33. Hustle Harder, Hustle Smarter – Curtis Jackson
  34. Can’t Hurt Me: Master Your Mind And Defy The Odds – David Goggins
  35. Awaken The Giant Within – Tony Robbins
  36. Unshakable: Your Guide To Financial Freedom – Tony Robbins
  37. The 5 Second Rule – Mel Robbins
  38. Confidence – Katie Piper
  39. The Ultimate Book Of Mind Maps – Tony Buzan
  40. Maxout Your Life – Ed Mylett
  41. Atomic Habits – James Clear
  42. Get Off Your Ass – Brad Burton
  43. The Miracle Morning Series – Hal Elrod
  44. The 10X Rule – Grant Cardone
  45. High Performance Habits – Brendan Burchard
  46. Chimp Paradox – Prof Steve Peters
  47. Total Recall: My Unbelievably True Life Story – Arnold Schwarzenegger
  48. Shoe Dog: A Memoir By The Creator Of Nike – Phil Knight
  49. Slight Edge: Secret To A Successful Life – Jeff Olsen
  50. Secrets Of The Millionaire Mind – T. Harv Eker
  51. Law Of Attraction: The Secret Behind ‘The Secret’ – Michael Losier
  52. She Means Business – Carrie Green
  53. Principles: Life And work – Ray Dalio
  54. Winning – Jack Welch
  55. The Black Swan – Nassim Nicholas Taleb
  56. What I Learned Losing A Million Dollars – Jim Paul & Brendan Moynihan
  57. The Millionaire Fastlane – MJ De Marco
  58. Unscripted – MJ De Marco
  59. How To Get Rich – Felix Dennis
  60. How To Be F*cking Awesome – Dan Meredith
  61. How To Win Friends And Influence People – Dale Carnegie
  62. Battle Ready – Ollie Ollerton
  63. The 4-hour Work Week – Timothy Ferriss
  64. The Ultimate Jim Rohn Library – Jim Rohn & Nightingale Conant
  65. The One Thing – Gary Keller & Jay Papasan
  66. The 7 Habits Of Highly Effective People – Stephen R Covey

Mindset Matters

The majority of people who are successful in property, business and life in general speak of the importance of mindset. And in the current climate, perhaps more than ever there’s a need to maintain a positive frame of mind as much as possible.

We asked the members of The Property Thing network group in Darlington to share their hints, tips and general nuggets on how they look after their mental health and keep on pushing forward. If you would like to join this great group you can find them on Facebook.

Mel Firth

“Make sure your ‘Why’ is massive… If you’re lacking motivation and discipline during the pandemic, then it’s probably because your ‘Why’ just ain’t big enough.”

Alan Hopkinson

“I have seven golden rules: meditation, blocking out time into 1-hour slots, goal setting, exercise, key performance indicators, reading (and I’m including listening to podcasts here) and, obviously, curry :)” 

Rachel Tasker

“Follow Mel Robbin’s 5 Second Rule… No-one else is going to sort your sh*t out, so get up and sort it yourself!”

Paul Reade

“Focus on yourself first: exercise, meditation, journaling. Then LIGHTS-bulb moment. CAMERA-focused target. ACTION – to get results. Also, have fun along the way, the journey is more important than the result! Everyone’s rainbows and goals are different so no comparing!”

Sarah Burgess

“I remind myself that bad times don’t last. The rollercoaster of property and being an entrepreneur has ups and downs but it helps to step back, see the bigger picture and put things into perspective.”

Daniel Salvato

“What works for me is being super positive and talking. Don’t get involved with negative people. Don’t ignore emails and phone calls; if they build up they can cause stress. I complete all tasks, no matter how hard, straightaway. Spend time with family. I try to be in bed by 11pm and stay off my phone. Pamper yourself – you’ll feel better. Help others: when I do this I feel brilliant, stress is reduced and I sleep better!” 

Anthony Boyce

“I meditate for ten minutes every day, but the sun helps too!”

Jonathan Reynolds 

“Stay around positive people as much as possible – those people who want you to succeed and want the best for you. Do regular exercise and talk to others.”

Andy Binns

“Meditate to calm the mind. Limit negative thoughts – your subconscious mind will soak it all in. Walk in nature; get fresh air and sun – it’s a great stress detox. Avoid processed foods and sugar – they will cloud the mind. Breathe from the diaphragm to lower blood pressure, heart rate and the stress hormone cortisol. Take a cold shower to increase circulation, reduce brain fog and send shock waves of the happy hormone endorphins to the brain. Get a good night’s sleep to reduce cortisol and to help with concentration. Be grateful for what you have right now. Help others and be kind; it will give you a great boost.”

Jeremy Smith

“Those who rest on their laurels find themselves sitting on a thorn bush”

Paul Tinker

“Fear cannot exist in the present, it can only exist if you look at the future (‘what if…’) or the past (‘remember when…’). Being present will remove fear: focus on the moment and nothing else when you feel it. If the thing you think you fear becomes a reality then it’s in the present for you to deal with. Because it’s present – there’s no fear.” 

Paul Million

“I compartmentalise my time. I use my own version of The Pomodoro Technique to ‘Keep the main thing the main thing.’ When you achieve a task it gives you a shot of dopamine (chuffedness) and energises you. Inch by inch life’s a cinch. I recite my goals daily. I meditate with Joe Dispenza techniques. I create lots of notes, it feels great to sit and organise them. It’s then TIME to take action” 

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google